The Business of Sport

University of Westminster

Course Description

  • Course Name

    The Business of Sport

  • Host University

    University of Westminster

  • Location

    London, England

  • Area of Study

    Business Administration

  • Language Level

    Taught In English

  • Course Level Recommendations


    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • UK Credits

  • Recommended U.S. Semester Credits
  • Recommended U.S. Quarter Units
  • Overview

    Worldwide, the sports industry is estimated to be worth well over US$500 billion; in the UK, alone, it may be worth in excess of £15 billion. On any measure - whether in terms of turnover, profitability, employment, participation or media profile - sports business is big business. Using a blend of theory and practice, and case studies from a variety of competitive sports, this module examines the distinctive nature and context of sport and sport business. It draws on various functional areas in business - economics, finance, marketing, and law among others and practitioner knowledge - to build a profile of the sports industry. Finally, it considers contemporary issues of importance in the sports industry such as sponsorship and the media.

Course Disclaimer

Courses and course hours of instruction are subject to change.

Eligibility for courses may be subject to a placement exam and/or pre-requisites.

Some courses may require additional fees.

Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.

Please reference fall and spring course lists as not all courses are taught during both semesters.

Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.


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