The Power of Brands

University of Westminster

Course Description

  • Course Name

    The Power of Brands

  • Host University

    University of Westminster

  • Location

    London, England

  • Area of Study


  • Language Level

    Taught In English

  • Course Level Recommendations


    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • UK Credits

  • Recommended U.S. Semester Credits
  • Recommended U.S. Quarter Units
  • Overview

    Creating and managing successful brands is a source of competitive advantage to modern organizations. This module
    provides students with the fundamental understanding of brands, brand positioning and brand portfolio management.
    It engages students by practical demonstration of the effective use of marketing and branding tools. At the heart of an effective brand strategy, is its seamless integration with the marketing mix. A successful brand plan does not only
    address how the brand will be communicated but also how it will be protected.
    Assessment: Group Report (25%) ; Group Presentation (25%) ; Exam - Closed Book (50%). *All transcripts are
    issued in UK credits.
    *All transcripts are issued in UK credits.

Course Disclaimer

Courses and course hours of instruction are subject to change.

Eligibility for courses may be subject to a placement exam and/or pre-requisites.

Some courses may require additional fees.

Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.

Please reference fall and spring course lists as not all courses are taught during both semesters.

Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.


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