Applied Marketing Communications

University of Roehampton

Course Description

  • Course Name

    Applied Marketing Communications

  • Host University

    University of Roehampton

  • Location

    London, England

  • Area of Study

    Advertising, Marketing

  • Language Level

    Taught In English

  • Course Level Recommendations


    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • UK Credits

  • Recommended U.S. Semester Credits
    4 - 5
  • Recommended U.S. Quarter Units
  • Overview

    Assessment: Final Assignment Coursework - individual marketing communication plan (2500 words) [100%]
    This module offers the opportunity to study the critical area of marketing communications in more depth. The focus is on the principles and practice of integrated marketing communication. It examines the theory of communication, the role of communication, the use and the impact of strategic and tactical elements of communication, both online and off, via Paid, Owned and Earned media. It provides the chance to apply theory to practice, to analyse a business context and develop an integrated marketing communication (IMC) plan.

Course Disclaimer

Courses and course hours of instruction are subject to change.

Eligibility for courses may be subject to a placement exam and/or pre-requisites.

Some courses may require additional fees.

Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.

Please reference fall and spring course lists as not all courses are taught during both semesters.

Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.


This site uses cookies to store information on your computer. Some are essential to make our site work; others help us improve the user experience. By using the site, you consent to the placement of these cookies.

Read our Privacy Policy to learn more.