The Fashion Design Process

The American Business School Paris

Course Description

  • Course Name

    The Fashion Design Process

  • Host University

    The American Business School Paris

  • Location

    Paris, France

  • Area of Study


  • Language Level

    Taught In English

  • Course Level Recommendations


    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • US Credits

  • Recommended U.S. Semester Credits
  • Recommended U.S. Quarter Units
  • Overview

    The poetic imagination of a fashion designer must translate into a coherent collection which responds to
    the needs of a particular target at a particular time. The fashion design process is impacted by the
    public’s desire for the new. Designers must constantly reinvent the wheel in the fast-paced fashion
    climate, capturing the spirit of our times and bringing it to life in a specific language and style. This
    serves to build and maintain brand DNA while anticipating and meeting customer demands and desires.

    This course will explore the intricacies and challenges of the fashion design process. Its aim is for
    students to gain a deeper understanding of the dominant characteristics which determine collection
    elements at any fashion market level. This course will examine how fashion designers respond to the
    demands of the fashion house and put together a brief which fits the style, values, season, budget, and
    constraints of the brand.

    Upon completion of this course students should be able to:
    – Apply trend research and findings to capture the DNA of the target brand
    – Describe how planning and design are used to create a cohesive collection
    – Distinguish garment categories/descriptions, accessories in the fashion range, and the use of color
    palettes, fabrics and textures
    – Design to a Brief: identify the customer focus, the muse, and the fashion doyenne and put together
    a preliminary cost pricing
    – Identify various fashion concepts such as: The Human Body in Proportion, Figure Drawing, and
    Technical Drawing

Course Disclaimer

Courses and course hours of instruction are subject to change.


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