Introduction to Sports Management

The American Business School Paris

Course Description

  • Course Name

    Introduction to Sports Management

  • Host University

    The American Business School Paris

  • Location

    Paris, France

  • Area of Study

    Business Administration, Management, Sports Management

  • Language Level

    Taught In English

  • Course Level Recommendations


    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • US Credits

  • Recommended U.S. Semester Credits
  • Recommended U.S. Quarter Units
  • Overview


    In 2016, TV companies paid more than 4 billion to screen the 19-day Rio 2016 games; and brought in
    over 9.3 billion in marketing revenues. A lot has happened to the sports industry since ancient
    Greeks championed the benefits of sport, and it has become one of the largest industries on the
    planet. Today the global sport industry is estimated at 1.3 trillion dollars. This course will explore
    the extraordinary evolution of sports marketing throughout the ages and examine the different
    dimensions of a multi-faceted industry trickling down into many business sectors and highlighting
    the characteristics of media coverage, sponsorship, fan participation and event management.


    This course is designed to enable students to differentiate between the various functional areas of
    sport management. The objective of this course is to describe the organizational and managerial
    foundations of sport management and bring into context the historical, sociological, cultural, and
    psychological foundations of sport management.


    Upon completion of this course students should be able to:
    • Understand the history and growth of the sports industry
    • Explain the different types of sports consumers
    • Discuss elements in the sports marketing mix
    • Identify the characteristics and power of sponsorship
    • Understand how to manage sports products
    • Recognize the benefits of sport: socially, culturally, and economically

Course Disclaimer

Courses and course hours of instruction are subject to change.

Eligibility for courses may be subject to a placement exam and/or pre-requisites.

Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.

Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.


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