Sports Agency & Representation

The American Business School Paris

Course Description

  • Course Name

    Sports Agency & Representation

  • Host University

    The American Business School Paris

  • Location

    Paris, France

  • Area of Study

    Management, Sports Management

  • Language Level

    Taught In English

  • Prerequisites

    MGMT 290

  • Course Level Recommendations


    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • US Credits

  • Recommended U.S. Semester Credits
  • Recommended U.S. Quarter Units
  • Overview

    This course will discuss how to build an agency in sports, and manage or represent clients. It will analyze
    representations agreements, and also look at professional sports as well as for youth. Representing
    athletes also involves reputation management and protection of various assets. The course will focus on
    the life cycle of sports and careers, and take a look at case studies to better understand concepts and
    management styles.

    Students will examine the process and details involved in building and managing a sports agency, including
    representation of various types of clients and what is required to follow them through their career.

    Upon completion of this course students should be able to:
    – Understand the key aspects of creating and running a sports agency.
    – Develop an appreciation for how to manage different clients, and skills required to do so.
    – How to successfully manage an athlete’s reputation and follow them through their career.
    – Describe how the most influential agents in Europe have become successful.

Course Disclaimer

Courses and course hours of instruction are subject to change.

Eligibility for courses may be subject to a placement exam and/or pre-requisites.

Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.

Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.


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