The DNA of Fashion Trends

The American Business School Paris

Course Description

  • Course Name

    The DNA of Fashion Trends

  • Host University

    The American Business School Paris

  • Location

    Paris, France

  • Area of Study


  • Language Level

    Taught In English

  • Course Level Recommendations


    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • US Credits

  • Recommended U.S. Semester Credits
  • Recommended U.S. Quarter Units
  • Overview

    Fashion can be understood as part of a continuing epic of social, historical, economic, cultural,
    geographical, and technological evolution. To comprehend the global fashion industry, it’s therefore
    necessary to identify the analytical tools and theories used by fashion stakeholders. It is equally relevant to
    understand how these tools allow the major players in fashion to forecast trends in a quickly changing

    This course will examine the evolution of fashion trends and the key skills to understand the spirit of our
    times and its relation to trend development. It will explore the fundamental theories in the direction and
    movement of fashion in order to give a deeper understanding of the dominant traits and themes in society
    which influence fashion, so as to better anticipate collections, merchandising and marketing at any fashion

    Upon completion of this course, students should be able to:
    – Articulate the language of fashion and its development and evolution over time
    – Recognize the anatomy of a trend and the framework for fashion change
    – Explain how the global players and actors impact the development of trends
    – Describe the process and methods of fashion trend analysis and forecasting
    – Understand the media’s role (traditional and new media) in triggering and maintaining the trend

Course Disclaimer

Courses and course hours of instruction are subject to change.

Eligibility for courses may be subject to a placement exam and/or pre-requisites.

Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.

Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.


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