Journalism, New Media & Community Management

The American Business School Paris

Course Description

  • Course Name

    Journalism, New Media & Community Management

  • Host University

    The American Business School Paris

  • Location

    Paris, France

  • Area of Study

    Business Administration, Communication Studies, Journalism, Radio - Television - Film

  • Language Level

    Taught In English

  • Course Level Recommendations


    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • US Credits

  • Recommended U.S. Semester Credits
  • Recommended U.S. Quarter Units
  • Overview


    In today’s volatile world, the path of journalism as a career is revitalized, but also perverted by an overwhelming number of communication platforms and methods. This course travels from the history of investigative and entertainment journalism, to the new media of blogging, vlogging, and podcasts as a means of discourse and communication, to the power of today’s social media platforms as a communication device. Ethics and morality have always been central to journalism, and with today’s social media networks, it is even more important that students understand the power and influence of communication in this field.


    This course is case-based and guides students through the origins of journalism and how it paralleled technology, from the printing press to the internet. Students will be exposed to a variety of technological platforms and will experiment with journalism, storytelling, and managing communities on social networks.


    Upon completion of this course, students will understand:

    • The history of journalism as a field and a career.
    • The evolution of journalism and storytelling with new media platforms.
    • The ethical aspects of journalism.
    • The power of social media and viral communications.
    • The purpose of community management as a communications tool

Course Disclaimer

Courses and course hours of instruction are subject to change.

Eligibility for courses may be subject to a placement exam and/or pre-requisites.

Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.

Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.


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