Markets & Management in Europe

Hochschule für Wirtschaft und Recht Berlin

Course Description

  • Course Name

    Markets & Management in Europe

  • Host University

    Hochschule für Wirtschaft und Recht Berlin

  • Location

    Berlin, Germany

  • Area of Study

    Economics, European Studies, International Economics, Management, Marketing, Peace and Conflict Studies

  • Language Level

    Taught In English

  • Course Level Recommendations


    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • Contact Hours

  • Recommended U.S. Semester Credits
  • Recommended U.S. Quarter Units
  • Overview

    This course provides students with an insight into key aspects of marketing and management within the European business context. Students will develop an understanding of the value of cross-cultural/diversity management and its associated concepts, benefits and pitfalls. After the programme students will also be able to assess the state of European political and economic integration, and will explore the EU’s role within global markets. Students will undertake an analysis of marketing and branding strategies in the automotive industry in order to understand consumer behaviour, market segmentation and target group modelling. They will also be equipped to develop and present marketing communication concepts related to branding strategies

    Week 1: Cross Cultural Management
    Week 2: Economics of the European Union
    Week 3: Marketing for the Automotive Industry
    *Additional Module (mandatory): German Culture and Society: Intercultural Perspectives


This site uses cookies to store information on your computer. Some are essential to make our site work; others help us improve the user experience. By using the site, you consent to the placement of these cookies.

Read our Privacy Policy to learn more.