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Course Description
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Course Name
Markets & Management in Europe
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Host University
Hochschule für Wirtschaft und Recht Berlin
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Location
Berlin, Germany
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Area of Study
Economics, European Studies, International Economics, Management, Marketing, Peace and Conflict Studies
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Language Level
Taught In English
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Course Level Recommendations
Upper
ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.
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Contact Hours
75 -
Recommended U.S. Semester Credits5
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Recommended U.S. Quarter Units7
Hours & Credits
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Overview
This course provides students with an insight into key aspects of marketing and management within the European business context. Students will develop an understanding of the value of cross-cultural/diversity management and its associated concepts, benefits and pitfalls. After the programme students will also be able to assess the state of European political and economic integration, and will explore the EU’s role within global markets. Students will undertake an analysis of marketing and branding strategies in the automotive industry in order to understand consumer behaviour, market segmentation and target group modelling. They will also be equipped to develop and present marketing communication concepts related to branding strategies
Week 1: Cross Cultural Management
Week 2: Economics of the European Union
Week 3: Marketing for the Automotive Industry
*Additional Module (mandatory): German Culture and Society: Intercultural Perspectives