International Public Relations

DESCRIPTION: 
Public relations in the global marketplace. Global versus national communication strategies. The role of international public relations companies and their local affiliate offices. Achieving public relations success in numerous settings.

RATIONALE: 
This course explores issues relevant to communication on a global scale. With the advance of technology, communication has become a predominant economic, social, and cross-cultural force. This course familiarizes the student with the challenges, practices, and techniques needed to study and practice public relations at an international level and in a borderless world.

LEARNING OUTCOMES: 
After taking this course students will be able to:
1. Identify and explain intercultural communication theories that reflect different cultural perspectives.
2. Demonstrate knowledge and understanding of the principles of international public relations.
3. Define the use of public relations theory, practices, and techniques on an international level.
4. Evaluate international public relations cases and provide solutions.
5. Develop an international public relations proposal.

METHOD OF TEACHING AND LEARNING:
In congruence with the learning and teaching strategy of the college, the following tools are used:
- Class lectures, interactive learning (class discussions, group work) video presentations, and practical problems solved in class.
- Exercises and primary source documents are assigned as homework, the solutions of which are reviewed in class
- Office hours: students are encouraged to make full use of the office hours of their instructor, where they can ask questions, see their exam paper, and/or go over lecture material.
- Use of a blackboard site, where instructors post lecture notes, assignment instructions, announcements, and additional resources.