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Course Description
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Course Name
International Marketing
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Host University
Maynooth University
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Location
Dublin, Ireland
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Area of Study
Peace and Conflict Studies
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Language Level
Taught In English
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ECTS Credits
5 -
Recommended U.S. Semester Credits3
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Recommended U.S. Quarter Units4.5
Hours & Credits
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Overview
This advanced course focuses on marketing management in global organisations through the international dimension. Over the eight central themes students will consider both tactical and strategic issues in marketing, as experienced by multinational companies. Central themes are: the nature of international marketing strategy; international environment(s); market analysis and selection; market entry and ownership strategies; international market segmentation; international product management; international pricing; global communication strategies.
Course Disclaimer
Courses and course hours of instruction are subject to change.
Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.
ECTS (European Credit Transfer and Accumulation System) credits are converted to semester credits/quarter units differently among U.S. universities. Students should confirm the conversion scale used at their home university when determining credit transfer.
Availability of courses is based on enrollment numbers. All students should seek pre-approval for alternate courses in the event of last minute class cancellations