Writing for the Fashion Industry

Florence University of the Arts - The American University of Florence

Course Description

  • Course Name

    Writing for the Fashion Industry

  • Host University

    Florence University of the Arts - The American University of Florence

  • Location

    Florence, Italy

  • Area of Study

    Creative Writing, English, Fashion

  • Language Level

    Taught In English

  • Prerequisites

    Foundational writing skills are not covered. Students are expected to apply a strong command of syntax, structure, and style according to the course topic.

  • Course Level Recommendations


    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • Credits

  • Recommended U.S. Semester Credits
  • Recommended U.S. Quarter Units
  • Overview

    This course introduces writing techniques in the fashion industry. Topics bridge the gap between core writing classes and higher-level fashion courses concentrating on merchandising and promotion by presenting writing strategies intended for the different writing styles required in the industry. Students will learn the methods of effective writing for fashion reports and forecasts, fashion show scripts, public relations, catalog, direct mail, trade and consumer magazines, and online channels. Case studies illustrate examples of effective and ineffective writing. 

    Course projects and activities will interact with journalism activities of Blending, the magazine and newsletter of FUA's campus press Ingorda.

Course Disclaimer

Courses and course hours of instruction are subject to change.

Eligibility for courses may be subject to a placement exam and/or pre-requisites.

Some courses may require additional fees.


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