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Course Description
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Course Name
Brand Management
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Host University
Florence University of the Arts - The American University of Florence
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Location
Florence, Italy
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Area of Study
Management
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Language Level
Taught In English
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Prerequisites
Introduction to Management or equivalent.
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Course Level Recommendations
Upper
ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.
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Credits
3 -
Recommended U.S. Semester Credits3
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Recommended U.S. Quarter Units4
Hours & Credits
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Overview
Brand management is a fundamental element of competitive strategy. This course is intended for those interested in learning how brands are managed as some of the most valuable assets by companies. Also, discover how brand names are associated with their products and services. Strong brands can influence purchase decisions by communicating the value of and providing differentiation for products and services. Effective brand management is critical to maintaining the long-term profitability of products and services. This course is therefore designed to develop students understanding of the importance of brand equity as well as how to build, measure, and manage it. Topics will include understanding brands from the customer's perspective; building, measuring, and leveraging brand equity; and managing brand portfolios over time.
Course Disclaimer
Courses and course hours of instruction are subject to change.
Eligibility for courses may be subject to a placement exam and/or pre-requisites.
Some courses may require additional fees.