Packaging (Lab)

The discipline of Packaging Design, apparently composed for the most part from technical skills, is instead the most comprehensive design's training where many other areas of visual design turn out to be fundamental, as a packaging project is made of editorial, graphic / compositional, multilayer and post-production skills. The course aims to help students to develop a general awareness on the matter in order to understand the meaning of "packaging design" as a design path cross on different topics and not only as the single result of the final graphic composition. Through the growth of strategic skills, techniques and compositions, that will be gradually deepened at different levels, the course aims to stimulate a design concept based on the visual and technical knowledge and on a professional approach to the discipline.