Packaging Design

Nuova Accademia di Belle Arti

Course Description

  • Course Name

    Packaging Design

  • Host University

    Nuova Accademia di Belle Arti

  • Location

    Milan, Italy

  • Area of Study

    Design

  • Language Level

    Taught In English

    Hours & Credits

  • ECTS Credits

    45
  • Recommended U.S. Semester Credits
    3
  • Recommended U.S. Quarter Units
    4
  • Overview

    This course explores the field of the packaging design and the importance of a packaging, viewed as a strategic tool that establishes a relationship between consumers and commercial products, both in terms of attractiveness and of physical interaction with them. The aim of the course is to provide a holistic overview of the packaging design in its various applications. Through lectures and assignments, students will achieve the theoretical and practical tools needed to design and realize different types of packaging, gaining a professional attitude towards the discipline.

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