Visual Merchandising

Nuova Accademia di Belle Arti

Course Description

  • Course Name

    Visual Merchandising

  • Host University

    Nuova Accademia di Belle Arti

  • Location

    Milan, Italy

  • Area of Study


  • Language Level

    Taught In English

  • Course Level Recommendations


    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • Contact Hours

  • Recommended U.S. Semester Credits
  • Recommended U.S. Quarter Units
  • Overview

    Learning by doing a mix of theoretical lessons, field trips and practical workshops, the aim of the course is the analysis of visual merchandising strategies for showrooms, concept stores, mono- brand stores, and department stores.  Students can understand the basis of fashion business and fashion buying, retailing and merchandising as a result of the analytical and critical teaching approach used during the course. Students will learn how to develop an idea to realize their own retail strategy as final project.


    • Learn the most recent fashion industry developments. 
    • Understand the tools used to create a strategic language for fashion brands.
    • Analyze the strategies of a fashion brand.

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