Nuova Accademia di Belle Arti
Area of Study
Taught In English
Course Level Recommendations
ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.
Recommended U.S. Semester Credits3
Recommended U.S. Quarter Units4
Hours & Credits
Learning by doing a mix of theoretical lessons, field trips and practical workshops, the aim of the course is the analysis of visual merchandising strategies for showrooms, concept stores, mono- brand stores, and department stores. Students can understand the basis of fashion business and fashion buying, retailing and merchandising as a result of the analytical and critical teaching approach used during the course. Students will learn how to develop an idea to realize their own retail strategy as final project.
- Learn the most recent fashion industry developments.
- Understand the tools used to create a strategic language for fashion brands.
- Analyze the strategies of a fashion brand.