Introduction to Sports Facility and Event Management

The American University of Rome

Course Description

  • Course Name

    Introduction to Sports Facility and Event Management

  • Host University

    The American University of Rome

  • Location

    Rome, Italy

  • Area of Study

    Business Administration, Exercise Science, Management

  • Language Level

    Taught In English

    Hours & Credits

  • Credits

  • Recommended U.S. Semester Credits
  • Recommended U.S. Quarter Units
  • Overview

    Course description 
    This class is designed to introduce students to the terms, concepts and issues in sportsmanagement and their practical application in the sports business workplace. There will be heavy emphasis on discussion of the key concepts and issues in the various disciplines of the sports industry and the interrelationship among the various disciplines. We will share practical experience and incorporate student experimentation to achieve our goal of fully preparing our students for advancement in Sports Management. 

    Required Textbook/Readings (subject to change) 
    Supovitz, F. and Goldwater, r. (2014).  The Sports Event Management and Marketing 
    Playbook (Second Edition).  Hoboken, New Jersey:  John Wiley & Sons, Inc. 
    Optional:  Street & Smith’s – Sports Business Journal 
    Visit  To subscribe, click on the link and you will be directed to enter the name of your home institution and the website will direct you to the ordering page.

    Course Learning Objectives 
    At the end of the course, students will be able to:
    1. Explain  the  major  functions  and  skills  required  of  facility and  event  managers within the sports industry; 
    2. Identify  the  cost  and  revenue  streams  involved  with  operating events  and facilities; 
    3. Apply management, marketing, financial, legal skills and principles to facility and event management issues; 
    4. Apply facility and event management practices within the sports industry; 
    5. Apply  sales,  sponsorship,  licensing  and  communications  practices within  the industry; 
    6. Critically  discuss  trends  and  issues  in  athletic  event  and facility  planning  and management. 

    Course Learning Activities 
    To achieve the course objectives, various instructional strategies will be used including lecture, presentations, discussion, writing, reading, web enhanced material, and individual or collaborative exercises.

Course Disclaimer

Courses and course hours of instruction are subject to change.

Eligibility for courses may be subject to a placement exam and/or pre-requisites.

Some courses may require additional fees.

Availability of courses is based on enrollment numbers. All students should seek pre-approval for alternate courses in the event of last minute class cancellations


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