Principles of Marketing

The American University of Rome

Course Description

  • Course Name

    Principles of Marketing

  • Host University

    The American University of Rome

  • Location

    Rome, Italy

  • Area of Study


  • Language Level

    Taught In English

  • Prerequisites

    ENG 101 or equivalent or sophomore standing or permission of the Instructor.

  • Course Level Recommendations


    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • Credits

  • Recommended U.S. Semester Credits
  • Recommended U.S. Quarter Units
  • Overview

    An overview of the marketing function, its importance to strategic decision making in business, and its practical relation to other functions withing the organization and in the external environment, the course is designed around the very easily accessible concept of "The Marketing Mix." Students explore how marketers analyze and segment markets, select certain segments to "target" and then position their products to respond to the needs of those segments. They investigate the challenges involved in researching, creating, promoting, pricing, and distributing products to target customers.

Course Disclaimer

Courses and course hours of instruction are subject to change.

Eligibility for courses may be subject to a placement exam and/or pre-requisites.

Some courses may require additional fees.

Availability of courses is based on enrollment numbers. All students should seek pre-approval for alternate courses in the event of last minute class cancellations


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