The Business of Sport through a Roman Lens 

The American University of Rome

Course Description

  • Course Name

    The Business of Sport through a Roman Lens 

  • Host University

    The American University of Rome

  • Location

    Rome, Italy

  • Area of Study

    Business Administration, Exercise Science

  • Language Level

    Taught In English

    Hours & Credits

  • Credits

  • Recommended U.S. Semester Credits
  • Recommended U.S. Quarter Units
  • Overview

    Course Description
    This course will examine the skills and strategies that are necessary to become successful professionals in the field of Sport Management.  Students will gain an understanding of the business aspect of Sport Management and will explore career opportunities in Sport at the amateur, recreational, intercollegiate and professional levels through an overview of the industry with a special emphasis on sport in Rome. 

    Required Textbook
    Mastralexis, L., Barr, C. & Hums, M. (2018, 6th ed.) Principles and Practice of Sport Management.  Jones and Bartlett: Sudbury, Mass.  
                 ISBN‐13:  9781284142136   

    Horrow, Rick (2020) The Sport Business Handbook.  Human Kinetics: Champaign, IL.  
                 ISBN‐13:  9781492543107 

    Entre Fees
    Students must pay their own entrance fees when required.

    Course Learning Objectives 
    At the end of the course, students will be able to:  

    • Identify the major functions and skills required of managers within the Sports Industry. 
    • Identify the career opportunities in the Sport Industry and the responsibilities required in these positions at the youth, intercollegiate, professional, and recreational levels. 
    •  Apply management, marketing, financial and legal skills and principles to sport management issues. 
    • Apply facility and event management practices within the sport industry. 
    • Apply sales, sponsorship, fundraising, licensing and communications practices within the sports industry.  
    • Analyze the role that Roman and Italian culture played in the development of sport in Europe and throughout the world.  
    •  Describe the role that sport plays in social activism.

    Course Learning Activities 
    The class will be comprised of lectures, class discussions, in‐class exercises, student presentations, and case study analysis.  Class lectures are not a review of the text.  The lectures concern topics covered in the text.  Test questions are approximately 70% from the text and 30% from the lectures. 

    Assessment Tools
    10% Class Participation
    15% Sport Activism Paper
    20% Sport Business Presentation 
    15% Sport in Rome Paper 
    40% Quizzes 

Course Disclaimer

Courses and course hours of instruction are subject to change.

Eligibility for courses may be subject to a placement exam and/or pre-requisites.

Some courses may require additional fees.

Availability of courses is based on enrollment numbers. All students should seek pre-approval for alternate courses in the event of last minute class cancellations


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