The Business of Sport through a Roman Lens
The American University of Rome
Area of Study
Business Administration, Exercise Science
Taught In English
Recommended U.S. Semester Credits3
Recommended U.S. Quarter Units4
Hours & Credits
This course will examine the skills and strategies that are necessary to become successful professionals in the field of Sport Management. Students will gain an understanding of the business aspect of Sport Management and will explore career opportunities in Sport at the amateur, recreational, intercollegiate and professional levels through an overview of the industry with a special emphasis on sport in Rome.
Mastralexis, L., Barr, C. & Hums, M. (2018, 6th ed.) Principles and Practice of Sport Management. Jones and Bartlett: Sudbury, Mass.
Horrow, Rick (2020) The Sport Business Handbook. Human Kinetics: Champaign, IL.
Students must pay their own entrance fees when required.
Course Learning Objectives
At the end of the course, students will be able to:
- Identify the major functions and skills required of managers within the Sports Industry.
- Identify the career opportunities in the Sport Industry and the responsibilities required in these positions at the youth, intercollegiate, professional, and recreational levels.
- Apply management, marketing, financial and legal skills and principles to sport management issues.
- Apply facility and event management practices within the sport industry.
- Apply sales, sponsorship, fundraising, licensing and communications practices within the sports industry.
- Analyze the role that Roman and Italian culture played in the development of sport in Europe and throughout the world.
- Describe the role that sport plays in social activism.
Course Learning Activities
The class will be comprised of lectures, class discussions, in‐class exercises, student presentations, and case study analysis. Class lectures are not a review of the text. The lectures concern topics covered in the text. Test questions are approximately 70% from the text and 30% from the lectures.
10% Class Participation
15% Sport Activism Paper
20% Sport Business Presentation
15% Sport in Rome Paper
Courses and course hours of instruction are subject to change.
Eligibility for courses may be subject to a placement exam and/or pre-requisites.
Some courses may require additional fees.
Availability of courses is based on enrollment numbers. All students should seek pre-approval for alternate courses in the event of last minute class cancellations