Brand Communication 

Universidade Católica Portuguesa

Course Description

  • Course Name

    Brand Communication 

  • Host University

    Universidade Católica Portuguesa

  • Location

    Lisbon, Portugal

  • Area of Study

    Communication Studies

  • Language Level

    Taught In English

    Hours & Credits

  • ECTS Credits

  • Recommended U.S. Semester Credits
  • Recommended U.S. Quarter Units
  • Overview

    General goals:
    At the end of this course unit, the student should be able to:
    1. Understand the importance of studying Brand Communication
    2. Acquire theoretical/practical knowledge and develop practical skills and analysis of Brand 
    Communication to carry out its planning, implementation, and evaluation.
    Specific goals:
    At the end of this course unit, the student should be able to:
    1. Think about the Brand Communication of an organisation holistically and integrate a global perspective.
    2. Know the principles and tools for planning, building, implementing, and evaluating Brand Communication.
    3. Know, analyse, and discuss Brand Communication cases globally.
    4. Exercise critical and ethical awareness in building Brand Communication strategies.


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