Course Description
-
Course Name
Digital Business Models and Innovation
-
Host University
Universidad de Barcelona
-
Location
Barcelona, Spain
-
Area of Study
Management
-
Language Level
Taught In English
-
Contact Hours
90 -
Recommended U.S. Semester Credits6
-
Recommended U.S. Quarter Units8
Hours & Credits
-
Overview
“We are not living an Era of change but a change of Era”. A new social paradigm defines the lines of action in the way we
are doing business in the XXI century. The appearance of disruptive technology as World Wide Web or Mobile technology
has broken the old structures of industrial economy created 200 years ago. The new paradigm demands a revolution in
the way of doing business. The speed of change and growth of technology make us move towards an “always in Beta”
world where the most demanded skills in the labor market will be the capacity of change and digital innovation. The
program aims to help students develop the key skills to transform and adapt business to the digital era.
Course Disclaimer
Courses and course hours of instruction are subject to change.