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Course Description
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Course Name
Events Management
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Host University
Universidad de Barcelona
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Location
Barcelona, Spain
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Area of Study
Business Administration, Event Management, Management, Marketing
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Language Level
Taught In English
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Contact Hours
90 -
Recommended U.S. Semester Credits6
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Recommended U.S. Quarter Units4
Hours & Credits
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Overview
Events Management
Language: English
The industry of events has notably changed in recent years. Not only through the diversification of types but also because
of its growing complexity, global scale and impact on overall marketing strategies. In this context, companies are using
events as a new promotional tool and also as a key to build awareness.
This program has the intention to successfully lead the participants through the world of events, making them understand
the keys and difficulties in events’ planning and management and setting the basis for the development of successful
events.Subjects:
EVENTS INDUSTRY: REALITIES, CHALLENGES AND TRENDS
EVENTS PLANNING AND ORGANIZATION
EVENTS MARKETING & COMMUNICATION
STRATEGIC & LEGAL ISSUES
Course Disclaimer
Courses and course hours of instruction are subject to change.