Protocol and Events Management

BRIEF COURSE DESCRIPTION
Protocol has existed for as long as human beings have been around, as it is a part of our lives and it is present everywhere. The major objective of this course is to identify all the important aspects related to protocol and etiquette both in social and professional environments.

LEARNING OBJECTIVES
1. Have an evolutionary view of hotel marketing.
2. Identify key aspects of hotel products.
3. Know the basic principles of protocol and public relations.
4. Solve problems that customers may have.

ACADEMIC CONTENTS
1. Introduction to the concept of Protocol
- Concept of Protocol
- The origins of Protocol
- Types of Protocol
2. Presidence & Precedence, parts I and II
- Concepts of presidence and precedence
- Different ways to apply presidence and precedence
- Presidency transfer and double presidency
3. Social Protocol ]
- Concept of social protocol and social norms
- Dress code
- Table set-up and table manners
4. Corporate Protocol
- Behaving in a corporate environament
- Company code
- Corporate dress codes
- Introductions and handshakes
- Networking
5. Institutional Protocol
- State symbols
- Styles of address
- Precedence in institutional events
- Flag protocol
6. International Protocol

LEARNING METHODOLOGY
The learning methodologies planned for the subject combine a number of processes being the most remarkable the cognitive methods related to the comprehension of the principles of tourism and the global tourism system as well as the inclusion of a set of skills, mainly technical.
The activities and methodologies -both group and individual- designed for this subject are the following:
• Lectures
• Case studies
• Guided discussions
• Practical exercises
• Problem-based learning

ASSESSMENT SYSTEM
The assessment system measures the student’s achievement of learning outcomes regarding the subject’s competences and contents. Students may choose continuous assessment or single assessment:
Continuous Assessment: the teaching-learning process is assessed by a continuous monitoring of the work done by the students throughout the course and a final individual examination. Students must attend classes in order to be assessed by continuous assessment.
Single Assessment: for those students who cannot come to class regularly, they can choose to be assessed by single assessment. The teaching-learning process is assessed by means of the assessment of all activities and in-person individual examination at the end of the course.
To qualify for this form of assessment, students must apply within the first 15 days of the start of the course through the assessment section of Virtual Campus.

The assessment activities planning will be public for the students from the start.
 

To pass the course, it is mandatory to have obtained a minimum final grade of "5", as long as the student has completed the individual exam/s or work/s established in the course. This exam/s or final work/s must be graded with a minimum of "4" in order to be able to calculate the average of all the assessment activities carried out during the course.

Revision and Reassessment of the Course
The student has the right to revise all the evidences that have been designed for the assessment of learning.
If a student fails to achieve the learning objectives of the course, in order to opt for the subject reassessment, it will be necessary to have obtained a final grade of the subject between "4-4.9", and to have attended the individual final exam/s or final work/s of the course.
The reassessment process will only involve the modification of the final grade in the case that the new assessment activity is passed and, in any case, the maximum grade will be "5".This grade will be averaged with the other grades of the assessment activities carried out by the student during the corresponding academic period, considering the percentages established in each subject, setting the final grade for the course.