Brands and Culture

Course description
Global markets, international corporations, digital communications and media convergence, among other factors of the process of globalization have defined a new ecosystem of Marketing, Advertising and Branding.
Also, Popular Culture is a great influence to those areas, as one of the most popular topics and a cohesive idea for collective or generation imaginaries.
The aim of this course is to understand this influence, and to take a look at the representation and construction of different Brands, and cultural ideas in the new Spanish context through case studies (local and global Brands).