International Public Relations in a Corporation, NGO, or Government Agency

Course description
In this course we will work on international public relations as a form of strategic communication that seeks to establish and maintain beneficial links between an organization, whether it is a corporation, NGO or government agency, and its audiences in other countries. We will study both the functions of international public relations and the techniques applied to achieve strategic goals according to the objectives and needs of each case. Specifically, we will analyze the conceptual factors of an organization's environment in different countries that affect public relations activities there. Having this basic knowledge should help to establish the appropriate public relations, considering the variable of the environment in a global context.