Course Description
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Course Name
Brands and Culture
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Host University
Universidad de Barcelona
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Location
Barcelona, Spain
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Area of Study
Advertising, Marketing, Media Studies
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Language Level
Taught In English
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ECTS Credits
6 -
Recommended U.S. Semester Credits3
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Recommended U.S. Quarter Units4
Hours & Credits
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Overview
Course description
Global markets, international corporations, digital communications and media convergence, among other factors of the process of globalization have defined a new ecosystem of Marketing, Advertising and Branding.
Also, Popular Culture is a great influence to those areas, as one of the most popular topics and a cohesive idea for collective or generation imaginaries.
The aim of this course is to understand this influence, and to take a look at the representation and construction of different Brands, and cultural ideas in the new Spanish context through case studies (local and global Brands).
Course Disclaimer
Courses and course hours of instruction are subject to change.