Course Description
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Course Name
Social Media Strategy
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Host University
Universidad de Barcelona
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Location
Barcelona, Spain
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Area of Study
Communication Studies, Public Relations
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Language Level
Taught In English
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ECTS Credits
6 -
Recommended U.S. Semester Credits3
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Recommended U.S. Quarter Units4
Hours & Credits
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Overview
Course description
The objective of this course is to learn and develop the strategic thinking skills necessary to design and implement communication plans through social media. Using different methodological strategies, fundamental skills will be applied to understand the social, political, and economic impact of social media in public relations and strategic communication. Special emphasis will be placed on how social media on the Internet influences private companies, governmental and non-governmental organizations, and people's daily lives.
Course Disclaimer
Courses and course hours of instruction are subject to change.