Cross-Cultural Management

Universidad Autónoma de Barcelona

Course Description

  • Course Name

    Cross-Cultural Management

  • Host University

    Universidad Autónoma de Barcelona

  • Location

    Barcelona, Spain

  • Area of Study

    Management, Peace and Conflict Studies

  • Language Level

    Taught In English

    Hours & Credits

  • Contact Hours

  • Recommended U.S. Semester Credits
  • Recommended U.S. Quarter Units
  • Overview


    In an increasingly global world, managers must be able to handle diversity effectively. The aim of this module is therefore:

    •  To increase the awareness of the impact of national cultures on business.
    •  To provide the students with theoretical and practical tools in order to improve their productivity when working and doing business with people from other cultures.
    •  To make the students more aware of their personal orientations.



    •  Fluent in English



    Cultural Dimensions analysed in the course:

    • Identity: individual o collective
      • - Communication: sincere or diplomatic (meaning of “yes”)
      • - Attitude towards conflicts
      • - Decision making process
    • Norms: rigid or flexible
      • - The business contract
      • - The price
    • Task orientation (“specific”) o people orientation (“diffuse”)
      • - Communication: “low context” o “high context”
      • - Divide between work and private life
      • - A “good” business presentation
      • - Starting a negotiation
    •   Initial trust
      • - High or low
      • - Credibility
    • Expression of emotions and its impact on credibility:
      • - Communication: expressive or controlled
      • - Interruptions: tolerated or avoided
      • - Verbal and non verbal communication
      • - Silence and humor
    • Vision of time:
      • - Priority to the schedule or to the personal relationships
      • - One task or many tasks at the same time
      • - Orientation towards the past, the present or the future
      • - Orientation towards short, middle or long term.
    • Attitude towards the unknown:
      • - Enthusiasm for innovation or preference for stability.
      • - Thinking pattern: deductive / dogmatic or inductive / pragmatic
    • Power Distribution:
      • - Communication: formal or informal
      • - Level of centralization
    • Preferred attitude: "masculine" or "feminine"
      • - Communication: assertive / strong o modest / tender

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