Cross-Cultural Management (Taught in Spanish)

Universidad Autónoma de Barcelona

Course Description

  • Course Name

    Cross-Cultural Management (Taught in Spanish)

  • Host University

    Universidad Autónoma de Barcelona

  • Location

    Barcelona, Spain

  • Area of Study

    Management, Peace and Conflict Studies

  • Language Level


  • Course Level Recommendations


    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • Contact Hours

  • Recommended U.S. Semester Credits
  • Recommended U.S. Quarter Units
  • Overview


    In an increasingly global world, managers must be able to handle diversity effectively. The aim of this module is therefore:

    •  To increase the awareness of the impact of national cultures on business.
    •  To provide the students with theoretical and practical tools in order to improve their productivity when working and doing business with people from other cultures.
    •  To make the students more aware of their personal orientations.



    Cultural Dimensions analysed in the course:

    • Identity: individual o collective
      • - Communication: sincere or diplomatic (meaning of “yes”)
      • - Attitude towards conflicts
      • - Decision making process
    • Norms: rigid or flexible
      • - The business contract
      • - The price
    • Task orientation (“specific”) o people orientation (“diffuse”)
      • - Communication: “low context” o “high context”
      • - Divide between work and private life
      • - A “good” business presentation
      • - Starting a negotiation
    •   Initial trust
      • - High or low
      • - Credibility
    • Expression of emotions and its impact on credibility:
      • - Communication: expressive or controlled
      • - Interruptions: tolerated or avoided
      • - Verbal and non verbal communication
      • - Silence and humor
    • Vision of time:
      • - Priority to the schedule or to the personal relationships
      • - One task or many tasks at the same time
      • - Orientation towards the past, the present or the future
      • - Orientation towards short, middle or long term.
    • Attitude towards the unknown:
      • - Enthusiasm for innovation or preference for stability.
      • - Thinking pattern: deductive / dogmatic or inductive / pragmatic
    • Power Distribution:
      • - Communication: formal or informal
      • - Level of centralization
    • Preferred attitude: "masculine" or "feminine"
      • - Communication: assertive / strong o modest / tender

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