The Creative Economy

Universidad Autónoma de Barcelona

Course Description

  • Course Name

    The Creative Economy

  • Host University

    Universidad Autónoma de Barcelona

  • Location

    Barcelona, Spain

  • Area of Study


  • Language Level

    Taught In English

    Hours & Credits

  • Contact Hours

  • Recommended U.S. Semester Credits
  • Recommended U.S. Quarter Units
  • Overview


    The purpose of the course is to make the students aware of the crucial role of creativity and innovation in 21st century and provide them with tools to be effective actors of change in their organizations in the future.

    The course has the following main learning objectives:
         - Understand the importance of creativity and innovation for the companies in the 21st century.
         - Be aware of the impact of national cultures on creativity and innovation.
         - Hear experiences from creative people to learn from them.
         - Encourage the students to think ?out of the box?.
         - Provide the students with tools to improve their creativity.
         - Know the big trends for the future and where to find information about.
         - Gain knowledge on the online tools available to help them in the innovation process.



    All classes are taught in English, so one fundamental requirement is the control of the English Language.



    1. Innovation in the 21st century: from the Knowledge Economy to the ?Creative Economy?

    2. Innovation: a strategic process

    3. Managing Innovation in the organizations.

    4. Innovation and Culture: some cultures are more innovative than others.
         a. Cultural traits encouraging creativity and innovation
         b. The top 20 innovative companies in the world
         c. The most creative cities in the world

    5. Design and Culture
         a. The impact of national cultures on the consumer preferences in Design

    6. Innovation and Personality: some people more creative than others.
         a. Herrmann Brain Dominance Instrument HBDI
         b. Psychological profile of creative people
         c. Motivations for creativity
         d. Hearing from well-known creative people
              i. Initial motivation?
              ii. What were their personalities like?
              iii. Influence from childhood?
              iv. Were they influenced by their parents?
              v. Were the creative people loners?
              vi. Did they start being creative early in life or at a later stage?
              vii. Can you learn to be creative?

    7. Are you creative?
         a. Creativity Test

    8. Improving your creativity
         a. Lateral Thinking
         b. SCAMPER

    9. Creative teams
         a. The concept of ?Collective Intelligence?
         b. Six Sigma
         c. Design Thinking
         d. Brainstorming
         e. De Bono Thinking Hats

    10.Big trends for the future
         a. Cool Hunting
         b. Trend Watching
         c. Futurists
         d. Gapminder

    11.Innovation gurus
         a. John Howkins
         b. Tim Brown
         c. David Kelley
         d. Daniel Goleman

    12.Online innovation tools
         a. Opportunity Identification
         b. Brainstorming
         c. Research
         d. Prototyping
         e. Validation
         f. Implementation

    13.Creativity in Catalonia
         a. BCD Barcelona Centre de Disseny (Barcelona Design Center)
         b. Barcelona Design Week

    14.Guest speakers (designer, Design Manager at HP, an artist)

Course Disclaimer

Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.

ECTS (European Credit Transfer and Accumulation System) credits are converted to semester credits/quarter units differently among U.S. universities. Students should confirm the conversion scale used at their home university when determining credit transfer.

Please reference fall and spring course lists as not all courses are taught during both semesters.

Availability of courses is based on enrollment numbers. All students should seek pre-approval for alternate courses in the event of last minute class cancellations


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