Strategic Management

Universidad Carlos III de Madrid

Course Description

  • Course Name

    Strategic Management

  • Host University

    Universidad Carlos III de Madrid

  • Location

    Madrid, Spain

  • Area of Study

    Business Administration, Economics, Human Resources, Management

  • Language Level

    Taught In English

  • Prerequisites

    Essentials of Business Administration.
    Human resource management, operations, marketing and financial management.

  • Course Level Recommendations


    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • ECTS Credits

  • Recommended U.S. Semester Credits
  • Recommended U.S. Quarter Units
  • Overview

    The aim of this course is to acquire and develop the knowledge, competences and skills set out below.

    Knowledge competences:

    - To know the main theoretical and empirical developments in strategic management.
    - To understand the nature of business management decisions and the problems they entail.
    - To analyse complex business problems, applying a rigorous methodology to integrate various analytical frameworks.
    - To identify and analyse the ambiguous causal relationships that underlie firm behaviour and performance.
    - To evaluate various strategy options rationally and critically applying criteria aimed at creating company value.
    - To apply the knowledge acquired in this and other courses to study how decision-making has a direct impact on firm competitive success.


    - Ability to make strategic management decisions.
    - Ability to work in teams.


    - To defend strategic decisions and justify them before the company´s stakeholders.
    - To be enterprising when undertaking new paths to create value.


    Basic concepts
    Goals, value and performance
    Industry analysis
    Internal analysis: resources and capabilities
    Competitive strategies.
    Strategies and the industry life cycle
    Corporate strategies. Diversification
    International strategies
    Growth of the firm. Mergers and acquisitions
    Strategic alliances


    1.- Theoretical classes will consist of systematic explanations of the fundamental concepts underlying each subject matter. Students will previously have the bibliography for each subject matter and will thus be able to study and prepare for each class. Concepts will be discussed at each class and doubts encountered by students will be addressed and resolved.
    2.- Practical classes. Students must have prepared assigned readings, exercises and case studies for each class. In class the professor will ask several questions about the assigned materials. During the first part of the class, students will either respond these questions individually. The final part of the class will consist of an open discussion on the assigned cases/exercises.
    3.- Final project. As part of a team, students will write a report regarding a complete and in-depth strategic analysis of a company. To do so, students should follow the contents, structure and tools explained during the course, and apply them to the company chosen. The analysis and development should be summarized into one document that must be presented as a final project output. Team projects will be due at the end of the course. There also will be an oral presentation of final project.


    Assessment will be based on a mixture of individual and group work. Specific assignments will be weighted as follows:
    - Individual case studies 20%
    - Team final project and team oral presentation (final project & team dynamics) 20%
    - In-class closed-book exam: 60% (A minimum grade of 4 in the exam is required in order to pass the course).

    % end-of-term-examination: 60
    % of continuous assessment (assigments, laboratory, practicals?): 40


    - GRANT, R.M. Contemporary strategy analysis , Blackwell , 2013


    - HILL, C.W.L. y JONES, G.R. Strategic management: An integrated approach , Houghton Mifflin, 2012
    - JOHNSON, G., SCHOLES, R. y WHITTINGTON, R. Exploring corporate strategy, Prentice Hall. , 2010
    - MUÑOZ BULLÓN, F. y SÁNCHEZ BUENO, M. J. Dirección de empresas: nociones teóricas y ejercicios
    prácticos, Civitas, 2010

Course Disclaimer

Please note that there are no beginning level Spanish courses offered in this program.

Courses and course hours of instruction are subject to change.

Eligibility for courses may be subject to a placement exam and/or pre-requisites.

Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.

ECTS (European Credit Transfer and Accumulation System) credits are converted to semester credits/quarter units differently among U.S. universities. Students should confirm the conversion scale used at their home university when determining credit transfer.

Please reference fall and spring course lists as not all courses are taught during both semesters.

Availability of courses is based on enrollment numbers. All students should seek pre-approval for alternate courses in the event of last minute class cancellations

Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.


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