International Marketing

COURSE OBJECTIVES :

The primary objective of this course is to expose you to issues involved in International Marketing. In consideration of the many miles we have all travelled, there will be a greater emphasis on the International aspects, rather than on the Marketing ones. In this course, we will look at general examples and frameworks of International Marketing through the text, lecture, and discussion.

EVALUATION

The final grade consists of three parts: class participation, homework and exams. Attendance is COMPULSARY. Any absence will affect negatively students? final grade. Students need to do their homework and review the contents at home in order to enable active class participation.

33% attendance and active participation in class.

33% daily work done in class.

34% exams: From the mid-term and final exam. (The mid-term test will basically familiarize you with the characteristic of the final exam).

The final grade will be the average among the daily work, participation and the exams.

This is an outline of my basic expectations and grading criteria. Please note that as
Instructor I reserve the right to modify this syllabus and schedule as deemed necessary.

Be aware:

Plagiarism is copying another?s work or ideas. This includes sections of books or articles, another student?s work or text from the internet etc, without giving credit where credit is due (footnotes, bibliography).

Adding your name to group work in which you have not participated or letting a student who has not participated add his/her name to work is also considered as an offence and will lead to academic consequences for all involved.

IMPORTANT!

Class attendance is COMPULSARY.
Any unjustified absences will NEGATIVELY affect the final grade.

COURSE CONTENT

From the Mainspring of Marketing to International Marketing

The Environment of International Marketing

Cultural Historical Geographical & Political Basis of Markets

Style and Business Systems

The International Legal Setting

Emerging Markets, Market Regions and Market Groups

Marketing Research

Planning and Organization

Products and Services for Consumers & Businesses International Marketing Channels of Distribution Exporting and Importing
Communications International Advertising and Merchandising

Selling and International Sales Management

Global Marketing Strategies International Pricing. International Marketing Cases