Introduction to Business and International Management

OVERVIEW
Business is all around us. A basic understanding of business concepts is useful for people pursuing any type of career. Learning the foundations about the most important aspects of business such as how are businesses organised, how to work in teams, how to market a product, how to lead, or how to judge the financial situation of a business will provide you with a toolbox to better understand the world in which you will work.

LEVEL
Beginner and Advanced Bachelor

COURSE CONTENT
The course will expose students to the most important business knowledge. Regardless of a student’s background or career ambitions, an understanding of business concepts can help you get the job you want and provide you with a toolbox to help you advance faster.  This interactive course teaches students the basics of business through simulations, games, movies, and in-class team assignments.

LEARNING OBJECTIVES 
The course will address the following topics: 

• Understanding the Business Environment
• Starting and Structuring a Business
• Business Management and Organisation
• Motivation, Leadership, and Teamwork
• Human Resource Management
• Principles of Marketing (branding, pricing, promotion)
• Principles of Finance (Financing and Accounting for Business Operations)

TEACHING METHODS
Lectures, tutorials, discussions, videos, group work

FORM OF ASSESSMENT
Individual test and group project

TARGET AUDIENCE
Bachelor’s students from all educational disciplines and all years of study who are interested in learning the fundamentals of international business are invited to join this course.