Distribution Channels

Couse Description

This subject is part of the concentration in the market and its purpose is to highlight the importance and significance of commercial distribution as a strategic variable of the marketing mix.

A market economy like the one practiced in Colombia, requires for its proper functioning, an efficient distribution system that allows ensuring the supply of consumers with the best possible level of service and with the minimum cost of distribution. To achieve this objective, it is necessary that the market guarantees the optimal location of resources through the operation of free and fair competition.

Justification 

For the student its study is recommended for what represents the distribution within the commercial activity of a company; In addition, the costs of the distribution of a good or service are normally significant and have a definitive impact on the price paid by the final or industrial consumer. More than a matter of opportunities and costs, distribution has become a source of added value for a new product or for those products that are in the stage of growth, maturity or decline, as long as it is managed as an integral and interdependent concept Analyzing it both from the commercial point of view and from the financial point of view.

General  Objective of the Course

Develop skills for the design of strategies that can be implemented with the distribution of a good or service, both from the perspective of manufacturers and from the point of view of distributors, wholesalers and retailers.

Assessment