Entrepreneurship and Design Thinking

Universidad Veritas

Course Description

  • Course Name

    Entrepreneurship and Design Thinking

  • Host University

    Universidad Veritas

  • Location

    San José, Costa Rica

  • Area of Study

    Business Administration, Entrepreneurship, Environmental Sustainability

  • Language Level

    Taught In English

    Hours & Credits

  • Contact Hours

  • Recommended U.S. Semester Credits
  • Recommended U.S. Quarter Units
  • Overview

    Center for International Programs and Sustainability Studies

    Course name: Entrepreneurship and Design Thinking

    Course code: GEB-3120

    Total contact hours: 60 hours

    This course will introduce the student to basic concepts and tools for the Design Thinking (DS) process. The course will review the process's six stages to successfully build new entrepreneurships based on DS: Empathize, Define, Ideate, Prototype, Test and Implement. The student will develop skills to lead projects in their personal and professional life. It also helps keep all the students' ducks in a row with some methodical planning by showing different strategies and techniques such as the tree problem, the five whys, customer journey map, empathy map, brainstorming, role storming, mockups, pitch elevator, and others. In addition, students will develop organizational skills to improve project management and the impact of building good communication habits.

    This course is structured for International Students attending the Study Abroad program at Universidad
    Veritas. However, courses are not exclusive to foreigners so a few native students could enroll in this course.
    Some of the courses are also taught in Spanish as part of our Bachelors in Sustainability Management or Business Administration programs.

    Unit I. Design Thinking
    o Sustainable Goal Developments
    o What is Design Thinking?
    o Design Thinking Process (Stages)
    o Roles and Skills
    Unit II. Define the problem
    o Techniques:
    o Concept relations
    o Tree Problems
    o Ishikawa Diagram
    o 5 whys
    Unit III. Empathize
    o Techniques:
    o Interviews
    o Shadowing
    o Empathy Map
    o Canvas Client Profile
    o Customer Journey Map
    Unit IV. Ideate
    o Techniques:
    o Brainstorming
    o Scamper
    o Go to the future
    o Role Storming
    o 6 hats
    o Force Association
    Unit V. Prototype
    o Techniques
    o Experience prototype
    o 3D Model
    o Mock Ups
    o Canvas Model
    Unit VI. Test
    o Techniques
    o Pitch Elevator
    o Interviews
    o Roleplay
    o Brouchure
    o Pilot
    Unit VII. Implement
    o Next steps
    o Final review

    The methodology is project-based learning, a dynamic and interactive method focused on applying the new knowledge to a real problem, through investigating, analyzing, and executing a business case.
    Every unit will be divided into two parts, first to understand the basics and the second to apply the new knowledge to the project. The students will work on an entrepreneurship project during the classes to present the results at the end period. The course also will include other learning activities such as movie discussions and presentations.
    The role of the professor is to facilitate and guide the students in their learning experiences and projects, allowing the students to develop new skills and capabilities. It is a student centered methodology that improves social and collective interactions.

    Evaluation compiles and evaluates evidence by taking into account feedback providing preestablished criteria. The course evaluation must be aligned with the competencies and the teaching methodology. There is a rubric for each evaluation resource. Even though the rubric grants a grade, it is also a quantitative and qualitative description of the student's performance. The rubrics include the core and discipline key competencies.
    2 Group Presentations (10% each) 20 %
    2 Movie Roundtables (15% each) 30 %
    Final Project 40%
    Part 1: 7%
    Part 2: 7%
    Part 3: 7%
    Part 4: 7%
    Part 5: 7%
    Part 6: 5%

    Final Presentation 10%
    Total 100%

Course Disclaimer

Courses and course hours of instruction are subject to change.

Eligibility for courses may be subject to a placement exam and/or pre-requisites.

Availability of courses is based on enrollment numbers. All students should seek pre-approval for alternate courses in the event of last minute class cancellations


This site uses cookies to store information on your computer. Some are essential to make our site work; others help us improve the user experience. By using the site, you consent to the placement of these cookies.

Read our Privacy Policy to learn more.