Political and Social Marketing

Pontificia Universidad Católica del Perú

Course Description

  • Course Name

    Political and Social Marketing

  • Host University

    Pontificia Universidad Católica del Perú

  • Location

    Lima, Peru

  • Area of Study

    Marketing

  • Language Level

    High Advanced

  • Course Level Recommendations

    Upper

    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • Credits

    3
  • Recommended U.S. Semester Credits
    0
  • Recommended U.S. Quarter Units
    0

  • Overview

    La visión y la misión institucional. Mercados no lucrativos: donadores y clientes. Selección de mercados meta. Planeación del producto y oferta social. Evaluaciones de impacto como mecanismo de comprobación de los planes y metodología del marketing social. Identificación de necesidades y aspiraciones de la población. Formulación de programas de gobierno. Estudio del mercado electoral. El producto - candidato. Concepción y organización de la campaña. Evaluación y análisis de resultados.

Course Disclaimer

Please note that there are no beginning level courses offered in this program.

Courses and course hours of instruction are subject to change.

Please reference fall and spring course lists as not all courses are taught during both semesters.

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