Social Media Management

The American University of Rome

Course Description

  • Course Name

    Social Media Management

  • Host University

    The American University of Rome

  • Location

    Rome, Italy

  • Area of Study

    Business Management, Communication, Marketing

  • Language Level

    Taught In English

  • Prerequisites

    Pre-requisites: COMK 220 or MKT 200 or permission of the instructor. This course satisfies the oral presentation requirement.

  • Course Level Recommendations

    Upper

    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • Credits

    3
  • Recommended U.S. Semester Credits
    3
  • Recommended U.S. Quarter Units
    4
  • Overview

    This course provides students with a basic understanding of the significance of digital media, social networks, and their impact on business. The course aims at exploring strategies of social media management for organizations and professionals. It focuses on communication practices with prospects and customers, and also on the internal processes necessary in order to enact strategic decisions.

    3 credit hours. Pre-requisites: COMK 220 or MKT 200 or permission of the instructor. This course satisfies the oral presentation requirement.

Course Disclaimer

Courses and course hours of instruction are subject to change.

Eligibility for courses may be subject to a placement exam and/or pre-requisites.

Some courses may require additional fees.

Availability of courses is based on enrollment numbers. All students should seek pre-approval for alternate courses in the event of last minute class cancellations