New Product Dev. & Innovation Studies
Dublin City University
Area of Study
Business, Entrepreneurial Management
Taught In English
Course Level Recommendations
ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.
Recommended U.S. Semester Credits2
Recommended U.S. Quarter Units3
Hours & Credits
Innovation is the engine of growth for most organisations. New technology, more discerning customers, global markets and shortening product life cycles all conspire to make innovation the most important activity in commercial organisations. This module gives students a thorough introduction to the concept of innovation and New Product Development. We look at how firms accumulate knowledge and utilise this to develop business opportunities. We examine how organisations manage research and development (R&D), including the main activities performed by R&D departments and the issue of project selection and evaluation. We explore the process of developing new products and examine many of the new product management issues faced by organisations, in particular the role of market research in developing successful new products and services. The course also includes a multi-disciplinary project whereby students will bring a product from its design phase to rollout as a commercial commodity. Students will have the opportunity to integrate aspects of other modules with the specific concepts examined within this module.
1. Describe and discuss the concept of innovation management
2. recognise and appraise the role of knowledge and technology management in developing new products
3. identify and illustrate the complex role that market research plays in New Product Development.
4. describe and critically evaluate the new product development process
5. Understand the innovation value chain and be able to recognise how companies can strengthen their capacity to innovate