Applied Market Research

Dublin City University

Course Description

  • Course Name

    Applied Market Research

  • Host University

    Dublin City University

  • Location

    Dublin, Ireland

  • Area of Study

    Marketing

  • Language Level

    Taught In English

  • Course Level Recommendations

    Lower

    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • ECTS Credits

    5
  • Recommended U.S. Semester Credits
    2
  • Recommended U.S. Quarter Units
    3
  • Overview

    Description
    To provide students with an understanding of the methods and techniques involved in Market Research. Students will become familiar with all stages of the Market Research process from initial problem definition through to presentation of final results.

    Learning Outcomes
    1. Discuss the role of market research within a business context
    2. Identify and describe different research approaches
    3. Develop a research plan
    4. Describe various qualitative research methods
    5. Design and administer a questionnaire
    6. analyse quantitative data
    7. Construct a research report and present research findings
    8. conduct a qualitative interview

Course Disclaimer

Courses and course hours of instruction are subject to change.

Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.

ECTS (European Credit Transfer and Accumulation System) credits are converted to semester credits/quarter units differently among U.S. universities. Students should confirm the conversion scale used at their home university when determining credit transfer.

Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.